For this highly popular travel agency based in Split, we designed and produced a double-sided map that combines both promotional and informational functions. One side features a detailed presentation of the agency’s tours, organized by category, with a clear visual hierarchy, iconography, and QR codes for direct access to additional content. The other side contains a Split City Map, created to help visitors easily navigate the city center, with key points of interest clearly marked — from museums and landmarks to essential infrastructure such as restrooms, hospitals, and taxi stands.
The map is designed to simultaneously:
- help tourists navigate and plan more efficiently,
- strengthen the agency’s brand visibility,
- and connect physical space with digital channels through QR integration.
he design aligns with the agency’s visual identity, with a strong focus on clarity, user experience, and practical use in the field.
The result is a solution that communicates as effectively as it informs — a tool that goes beyond the traditional brochure format.