It is important to achieve visual communication with clients through the logo. What Rummi wanted to express to its clients was that, in addition to charm, their business also guarantees professionalism, trust, accessibility and relaxation.
The client's wishes were taken into account during designing and defining the brand. The goal was a youthful and modern design.
Colors and Typography
When it comes to choosing a color palette that will present a brand, it is important to take into account the fact that there is a psychology of color. Although the logo can't tell the life story behind your business - colors can do it instead of words. Behind the launch of this business is openness to the new and self-confidence, colors - Middle Blue and Sapphire - are in line with that. Sapphire, like a gemstone, shows value, and Middle Blue shows playfulness and openness to the changes that follow.
How to attract customers? Promotion and advertising. As part of this project, the client opted for printed advertising material and "external" advertising - illuminated advertising. As part of the printed materials, we designed the flier and the business card.
In addition to the Facebook page and Instagram profile, the client also decided on the website. The rummi.hr website follows a palette of colors and simplicity and at the same time exudes professionalism. Creating and designing a website is an important step of any business because the website itself helps to create brand awareness and present the brand to potential customers.